Predictive Modeling
Analytics to better target your customer
Triax Data is pleased to offer predictive modeling as part of its suite of tools for marketers. Together with Audience Identification
Inc. (Aii) - an analytics industry leader, we now offer a
three-tier analytics solution to meet all of your specific needs.
These are ID Plus, ID Pro, and ID Premier.
ID Plus consists of a profile of your customers against a variety of demographic
and geo-demographic factors from the IntegraBase database. The profile compares
your customers to the national population and identifies the critical factors in
describing them. You can compare income distribution, length of residence, age or
other factors to the country as a whole. The package is prepared with intuitive
charts and graphs which allow you to understand who your customers are. You can
better target potential prospects!
ID Pro includes all of the powerful profiling provided by the ID Plus package, and
incorporates a multi-variable segmentation analysis. This analysis produces a decision
tree structure showing how demographic factors interact. This more exactly identifies
your customers within the population as a whole. The deliverables include a description
of the resulting market segmentation and definitions of those population segments
that are most likely to respond to your offers. The segments then can be selected
from the 128 million individuals that IntegraBase has to offer for your use.
ID Premier provides the highest level of in-depth analysis, and includes a custom
model that can be used to select your very best prospects from IntegraBase. This
analysis includes over 275 demographic and psychographic fields. The analytic experts
at Aii will evaluate how each of these variables interact, and then, utilizing IntegraBase,
they will build a custom model to select the absolute best prospects for you to
contact.
To learn more about modeling and what it can mean to your marketing ROI,
contact us
today!
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Definition:
Predictive modeling is a process used to create a statistical model of future behavior.
A predictive model is made up of a number of predictors, variable factors
that are likely to influence future behavior or results.
For instance, a customer's gender, age, and purchase history might predict the likelihood
of a future sale.
Predictive Modeling is offered together with our strategic partner, Audience Identification
Inc.
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